THE BRANDING PROCESS
Consultation Call: 1st Things 1st
Let’s get to know each other! I love to start each client with a consultation call. This helps us get to know each other and also where you get to tell me all the gory details about your brand, goals, and business.
Discovery + Exploration: Where We Unearth The Magic
During the discovery phase, we research your customer base, market, and combine that with your brand’s goals and personality. Through this phase, I gather and curate a mood board that will inspire the design foundation for your brand identity.
Design Implementation: Now you can sit back + relax
You’ve done your part now it is our turn!! During this time we take the direction approved by you and start to design a very intentional brand to hit your target market.
The design implementation phase is when we design all the branding items so you can see the full brand identity and how it works TOGETHER!
What does this include? Well, I’m so glad you asked! Below is the list of items we show you in the branding presentation:
primary logo
secondary logo
brand marks
pattern/texture
color palette
typography system
imagery direction
2 branded collateral pieces
My goal in the delivery is to show you your brand fully built out and mocked up so you can see how your brand will look in real life.
Ready. Set. Launch.
Once you give the final approval its time to show it off. Kutz Made will deliver all the final files and a branding guide to show you how to best use your branding.
If I’m being completely honest the launch is ONLY THE BEGINNING…
Now you have your brand beautiful crafted, now what? It doesn’t end there. Imagine prepping, cooking, and plating the perfect dinner plate. After the time you spent slaving away in the kitchen you then decide you are too tired to eat and leave the beautiful plate of food sitting on your counter untouched.
Your branding can be beautifully designed but not truly devoured by your audience. One of the biggest mistakes I’ve seen with clients is not using their branding to its fullest potential. You have to implement your branding well in order for it to successfully impact your growth. Don’t just slap your logo everywhere and call it done. Carefully think through how you fully use your new branding to reach your audience. It can be overwhelming to update all the pieces of your brand by yourself so we can set you up for success with an add on web package, launch graphics, collateral and, more!
Let us know how Kutz Made can best partner with you to help further your reach!
